By: Manoah Kikekon
Adebanji Adeoye Atewogboye, Senior Special Assistant to the Governor on Grassroots Sports Development, Lagos State Government, has received the Association of Tourism Practitioners of Nigeria (ATPN), Lagos Chapter, led by the Chairperson, Alhaja (Mrs) Olabisi Kamar-Azeez.
At the meeting held in his office on Monday, discussions centred on leveraging sports as a viable tool to promote tourism in Lagos State, as well as their upcoming flagship project: Eko Sports Tourism Fiesta, scheduled to take place later this year.
Speaking during the courtesy visit, Atewogboye expressed his enthusiasm for the project, stating that he is excited that the initiative aligns with the governors Agenda.
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“As the Senior Special Assistant to the Governor on Grassroots Sports Development, I am excited that this initiative aligns perfectly with the THEMES+ Agenda of our administration, particularly in the areas of Tourism, Entertainment, and Sports for wealth creation and youth engagement.”
The Eko Sports Tourism Fiesta is designed to achieve the following, Promote Destination Brand: Showcase Lagos as the premier destination for sports tourism in Nigeria and Africa.
Drive Economic Growth: Attract over 500 participants, including tourism professionals, tertiary institution students, corporate executives, representatives from Ministries, Departments, and Agencies (MDAs), athletes, and youth groups.
Maximise Media Visibility: Reach an estimated audience of over 5 million across television, radio, digital, and print platforms.
This partnership seeks to highlight the strong synergy between sports and tourism while establishing an annual platform that positions Lagos State as the leading hub for sports tourism in Nigeria.
Atewogboye further reassured stakeholders of executive support, “The Sanwo-Olu administration remains committed to initiatives that create jobs, engage our youth, and project the Greater Lagos brand to the world. Eko Sports Tourism Fiesta is one such bold step,"
"We look forward to working closely with ATPN Lagos to deliver a world-class event that Lagosians and visitors will be proud of,” he added.