By: Manoah Kikekon
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| iPhone 17 Pro Max, iPhone 17 Pro and iPhone 17 Air |
CUPERTINO, Calif. – Apple officially unveiled the highly anticipated iPhone 17 series at its "Awe Dropping" event on Tuesday, September 8. The new lineup introduces a major shift, replacing the Plus model with the groundbreaking iPhone 17 Air, touted as the thinnest iPhone ever created.
The entire iPhone 17 family, including the standard model, Pro, Pro Max, and new Air, features enhanced MagSafe wireless charging and significant battery life improvements. Pre-orders for all models begin this Friday, September 12, with official availability starting September 19.
Here’s a complete breakdown of everything new with the iPhone 17.
iPhone 17 Features: ProMotion for All and Camera Upgrades
The standard iPhone 17 sees notable upgrades, headlined by the trickle-down of the Always-On Display feature from previous Pro models to its 6.3-inch ProMotion display.
The camera system receives a significant boost with a new 48-megapixel Ultra-Wide lens, joined by a 12-megapixel Macro camera. A unique square sensor for the front-facing TrueDepth camera allows for multiple photo orientations for more flexible selfies. Durability is enhanced with Ceramic Shield 2, and Apple promises "all-day battery life."
iPhone 17 Air: A New Era of Ultra-Thin Design
The headline-stealer is the all-new iPhone 17 Air. At just 5.6 millimeters thin and 165 grams, it's approximately a third thinner than the iPhone 16 Pro. This ultra-slim profile is achieved through a new titanium-aluminum frame and houses a vibrant 6.6-inch ProMotion display protected by Ceramic Shield 2.
A key innovation is a new internal "plateau" that consolidates the front camera, rear cameras, and Apple Silicon. Performance is driven by the powerful A19 Pro chip and Apple's new C1X modem, backed by 12 GB of RAM.
iPhone 17 Pro and Pro Max: Redesigned Camera and 8K Video
The iPhone 17 Pro and Pro Max feature a completely redesigned camera bar that spans the width of the device. The 48MP main camera now includes a telephoto lens with an impressive 1x to 8x optical zoom and professional-grade 8K video recording capabilities.
Both premium models debut with an Apple-designed Wi-Fi 7 chip for blistering connectivity speeds. They also boast brighter displays and a massive battery capable of supporting up to 39 hours of video playback.
iPhone 17 Price and Color Options
Apple's new iPhone 17 lineup offers a model for every budget:
iPhone 17: Starts at $799
iPhone 17 Air: Starts at $999
iPhone 17 Pro: Starts at $1,099
iPhone 17 Pro Max: Starts at $1,199
The devices will be available in a range of new and familiar colors:
iPhone 17: Black, White, Steel Gray, Light Blue, Green, Purple
iPhone 17 Air: Black, White, Light Gold, Sky Blue
iPhone 17 Pro & Pro Max: Blue, Orange, Silver
iPhone 17 Pre-Order and Launch Date
The wait is almost over. The entire iPhone 17 lineup will be available for pre-order starting Friday, September 12. The phones will officially launch and hit store shelves on Friday, September 19.