By: Manoah Kikekon
Nigerian filmmaker Destiny Austine Omon has officially renamed his upcoming movie from Badagry: I Bad I Gree to I BAD following severe backlash from the Badagry community. The initial title sparked outrage among residents, who accused it of misrepresenting their culture and identity.
The controversy erupted after the movie’s title was perceived as an affront to the people of Badagry, a historic town in Lagos State known for its rich heritage. Many took to social media to demand a ban on the film, arguing that the title unfairly tarnished their community’s image. In response, Omon issued a public apology and announced the title change in a press statement released today.
In the statement, Omon clarified that the film was never meant to depict or reference the Badagry people. "We acknowledge the emotional and cultural significance of the name Badagry and sincerely apologize for any distress caused," he said. The National Film and Video Censors Board (NFVCB) also intervened, prompting the decision to rebrand the project as I BAD to avoid further misunderstanding.
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Earlier today, Omon took to his social media to defend his creative choices, stating, "The title of a movie is a creative representation and does not have anything to do with the people in question." He compared his film to other movies named after cities, such as New York, arguing that titles are often symbolic. However, after mounting pressure, he opted for the name change to maintain peace and respect cultural sensitivities.
Despite the controversy, the VIP premiere of I BAD is set to hold today, July 4, 2025, at the Victor Waifo Creative Hub in Benin City. The event will feature industry stakeholders, cast members, and media personalities. Omon reassured the public that the film’s storyline is entirely fictional and unrelated to any specific ethnic group or location.
This incident highlights the growing importance of cultural sensitivity in Nigeria’s film industry. As Nollywood continues to expand its global reach, filmmakers are increasingly being held accountable for how they portray communities. Omon’s decision to rename the film sets a precedent for balancing creative expression with social responsibility.