BY: Manoah Kikekon
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Rotaractors at the seminar |
The Rotaract
club of Agbara golden in collaboration with Rotaract club Okokomiko, Ajara Badagry and Orile Agege, District
9110. Held a membership training and excursion at Badagry, Lagos state.
The seminar
which was for boosting the image of Rotary and bringing more members was held on
Sunday at Point of no return, Gberefu Badagry. Preceded by a visit to
historical sites in Badagry.
At
the seminar, Rotarian Wahab Abdul-Rahman spoke on, how public image and branding
can boost membership.
“Public
image is the impression the external force has about the internal form of a
people or an organisation,” he said, and that everyone outside Rotary is the
public who are looking at the attitudes of the members.
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Rotaract club Ajara Badagry members |
“Portraying
a good public image is very important because people already have wrong
perception about the organisation while some has not heard about the
organisation and how it can be profitable to them," he said.
He further
highlighted what should be the basics of the image they are projecting to the public,
it should show Rotary in action, service to humanity, connection, learning, mentorship,
promoting peace, inspiring and empowering people.
Rotary
is known for its service to humanity. “Anything you are posting online should
serve either or all of the aforementioned above in other to portray a good
image of Rotary. Make sure your service to humanity is not concentrated in one
area.”
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Rotaractor Latifat, secretary to Rotaract club Okokomiko |
If this is duly observed it will bring new
members, change people’s wrong perceptions and also inform those that are not
aware of the organisation.
He pointed
out that people are connected to what they see always, and the members should
make sure they put new content about the organisation on social media every day
in other to boost the image of the organisation.
“Be a good model and mentor to the people in your environment and inspire young people,” he added.
Rotaract
Senu Awesu the former zone M District 9110 director in his address spoke on how
to Become a People Magnet: "How to attract People into Rotaract"
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Award presented to Senu Awesu by Rotarian Wahab Abdul-Rahman |
“People
judge a book by its cover: You must have seen those “so-called” influencers on
Instagram who say that don’t judge a book by its cover but hey, wake up! People
do judge a book/person by its cover. Consciously or subconsciously, your mind
judges a new person based on their clothes and facial expressions. You can
change this pre-assumption about you, but again people will judge if you
deserve their time or not based on your looks.”
Stating
the criteria to become a magnet as being cheerful, making other people feel
important, becoming genuinely interested in other people, be a good listener.
Awesu
added that “These attributes will attract people towards you because everyone
wants to talk to those who are cheerful. The expression one wears on one’s face
is far more important than the clothes one wears on one’s back.”
Being
genuinely interested in other people, and listening to what they have to say makes
them feel special while maintaining the relationship with them.